Website design optimization is the process of planning, conceptualizing, and arranging content online. It also includes the backend of the keywords you want to focus on for your ideal client. Web design also includes web apps, mobile apps, and user interface design. However, a website design is beyond aesthetics to include the website’s overall functionality. Appearance, for instance, is about the colors, font, and images used. The layout is all about how information is structured and categorized. A good web design is easy to use (user friendly), aesthetically pleasing, and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity.
A website can be your strongest lead generator and your most natural form of marketing. A website with a great conversion funnel that takes users effortlessly through the buyer journey will drive more conversions and provide more user-satisfaction than a site that is simply thrown together without keeping the user and their needs top of mind.
While there are seemingly endless elements to consider when you’re developing your website, there are three core essentials that should be part of every site:
- Prominent contact information (Make it easy to contact you. One of the most important rules to remember is that it should be simple for the user to find your contact information)
- Concise messaging (As soon as a user lands on your homepage, they should be able to find what they are looking for. Meet their needs and show them value with succinct yet compelling messaging. If you have too much text or a lot of paragraphs right on your homepage, it can be overwhelming for the user to read through it)
- Strong calls-to-action (Calls-to-action are what entices the user to take the desired action, moving them further down the funnel, and allowing you to engage with them. That being said, your calls-to-action must be compelling. Simply stating “read more” doesn’t do much in terms of encouraging the user to click.)