Social media marketing also called social media targeting, are different forms of advertisements served to users on social media platforms. Social networks make use of user information to serve highly relevant campaigns based on interactions within a specific platform. For instance, when the target market aligns with the user demographics of a social media platform, social advertising can generate huge increases in conversions and sales with a very low cost of acquisition.
Benefits of advertising on social media channels?
Do you know that social media advertising is your best advertising bet for quick ROI? Because… a lot of channels require a significant lead time to yield an ROI. For example, backlinks and SEO traction yield over time for content marketing works. Though some channels can yield quick results they are not constant (not day in and day out). Another example, for instance, influencer marketing can help you gain quick results in terms of sales for low effort (though high cost). But these results are not steady and do not continue occurring over time. Instead, all you’ll earn is sales on a per post basis, and often less each time it is posted. However, other channels are consistent but time-consuming to dial in. AdWords for example can generate consistent results for your brand, but it takes some time to master and earn specific placement. With social media targeting also known as social media advertising, you can start having consistent sales coming in from the very first day your website is live.
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