Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that a large percentage of marketers are using social media by using social media for their business.

Plus, its benefits extend far beyond increasing sales. However, not all businesses are aware of the benefits of social media marketing. Today, we’ll cover the top 5 benefits of using SMM.

5 important benefits of social media marketing every business should know

Social media marketing will make it easy to spread the word about your products and mission.

Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.

Promoting your products and services: This is ultimately why you invest in marketing, right?

1. Create brand recognition

Gaining brand recognition is one of any business’s most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.

Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience to look at your brand even when they aren’t thinking about your brand or product.

2. Generate a conversation around your brand

A social media marketing strategy will generate conversation about your brand, products, and partners.

3. Tell your brand’s story

Using social media is a great way to share your brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most effective.

4. Provide exceptional customer service that keeps your followers happy

Customers now expect companies to handle their requests through social media.

A strong investment in customer service can build meaningful relationships between your company and your customers. And with social media, the challenge of customer service remains as demanding as it had before.

5. Build customer loyalty

Social media marketing helps you build and retain your customer’s loyalty. What could be better than building brand loyalty for free?

Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically.

It’s an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.

Charlotte’s best social media marketing experts

At SCD Consulting Services, we take care of your digital marketing, so you can take care of your business.  Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.