SEO myths will make you miss your SEO strategy. It is easy to get lost when you know that Google uses more than 200 positioning criteria to establish its search rankings. This has led to many myths about search engine optimization. These myths come in the form of false ideas, bad practices or obsolete ideas. But don’t panic, SCD Consulting services is here to guide you! So, we decided to debunk for you, some SEO myths that still persist.

Social networks allow you to improve your natural referencing. Certainly, there is a correlation between your strategy on social networks and the ranking of your site on search engines, the impact is however indirect. On several occasions, Google has denied taking into account your data from social networks such as the number of fans, shares or likes, in determining its ranking calculations. Placing outbound links on Facebook or Twitter also has no direct impact on your positioning, as these are “no follow” links.

No need for good content if meta tags are well optimized. The content must be one of your priorities.  When a user makes a request, Google will search the pages that are most relevant to the user based on their search. So far, it’s nothing complicated. But by optimizing and organizing the content of your site in a relevant way, you facilitate the taking into account of your key expressions by the robots of the search engines and increase your chances of coming out first. To do this, prioritize text content with high added value, with a certain volume (we speak of 500 to 1000 words minimum per article, unique (no duplicated content!) and relevant, that is to say in line with your theme.

Is SEO using all my keywords? For Google, content is one of the most important criteria. For this, the relevance of your content is particularly decisive. It’s your readers who will determine the value of your content. Google integrates the concept of content volume into its algorithm, but also analyzes the click-through rates on your content pages that will be analyzed.

Contact SCD consulting services if you need help adopting the right SEO strategy for your business. Our experts have the experience, resources, and knowledge to develop the most effective SEO strategy for your business. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.