SEO experts say that this allows meeting the quality and relevance standards of Google and other search engines. You can turn your similar competing pages that are ruining each other’s potential into a genuinely useful piece of content that would compete successfully with other sites, not with your own pages.
Regular checks, updates, consolidations allow providing your site visitors with the best version of the article, blog, etc. You get fewer pages with much better content,
and that is good from the perspective of SEO and is treated as the right policy by search engines. It is a good way to make old pages rank again just by updating them.
Reasons why you should consolidate your content
How do I know if my content needs to be consolidated? Generally speaking, there are a few reasons to start working on removing/refreshing/updating/editing the existing content, which are thin content, duplicate pages, outdated posts, and content that brings no traffic.
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