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SEO better the visibility of your website. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

SEO: an overview

SEO is a fast-paced and dynamic field. However, it can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.

That’s why you need to stay well-informed and learn continuously.

In 2020, SEO is also more complex than ever.

It takes more than just building links, creating any old content, and adding a few keywords to improve organic search rankings and increase the visibility of your business or brand.

You need to keep track of:

  • Emerging trends (e.g., voice search).
  • Algorithmic changes.
  • Technological advancements
  • Your audience (e.g., how they behave and what they want).

So how do you develop an SEO strategy to dominate your competition in Google and other search engines?

Ultimately, SEO is not just about being found on search engines and driving traffic to your website. On the contrary, it is about providing a great experience and generating leads and revenue. This guide to SEO will get you started.

This can help you improve your rankings in search engine results and this has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales. Here are the benefits of SEO as inbound marketing.

Shirley Cress Dudley is your secret weapon against your competitors. SCD and her consulting team are experts in their field of specialization. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines, business directories, and help you focus on what you do best. If SCD provides you with online marketing services, they will not work with a business that competes in your market, if you are the client. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.