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When you switch to HTTPS on your site and get an SSL certificate, they see your site as “secure.” Research shows that HTTPS websites with SSL Certificates enjoy higher rankings in the search engines. This is relevant if you accept payments through your website or gather user information. If other competitors are not taking this step, it is purely a competitive advantage for obtaining higher search rankings.  

Google likes high-quality content people find attractive. Some people think the more content there is on a page, the higher the chance of ranking higher. Google loves good quality content. Blog posts or page content ought to apply to your keywords. While quantity enters the equation, it is not the final determinant of quality. To surpass your competition’s pages, write the content of prime quality, and be relevant so that your readers can find useful information above what your competitors write.

That you have meaningful keyword contents in the meta-title and meta-description shows Google a particular page’s keyword theme and helps to achieve high rankings. Be careful not to overload your title or description with keywords. As you write your titles, consider not only what Google wants to see but also what content will get users to visit your site.

If you believe you need assistance in carrying out your SEO, it’s understandable. It can be difficult for small businesses to do this without help. The great news is that SCD’s consulting services can do the job. Shirley Cress Dudley and her team of expert consultants are there to help you achieve consistently high rankings across a wide variety of search engines and business directories with your SEO and digital marketing strategy.

You will see extraordinary results from your SEO marketing because their focus is on your business, not your competitors. They offer online marketing services, and will not work with companies competing in your market.  Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.