Search engine marketing also called SEM is an umbrella term that refers to the process of increasing web visibility on search engine results pages through paid search advertising. And the most commonly known SEM and used paid search tool is Google Ads.

What is Included in SEM marketing?

SEM works by leveraging how search engines like Google, Bing, and Yahoo function through paid ads to reach potential customers at the perfect time and place.

SEM is search engine marketing. That means it can be leveraged for any form of search marketing. The method of marketing is more commonly used to refer to pay-per-click advertising because of the paid search methods used.

With that being said, you may ask, “Is PPC the same as SEM?” The answer is yes. PPC or PPC advertising is the same as SEM.

This is a form of advertising that targets customers when they’re searching for something in a search engine like Google. And this is an effective way to target potential/new customers and guide them to your website. Because SEM is very scalable, it’s always the perfect size for small businesses and it grows as you grow. But you can end up spending way too much in SEM if you don’t set goals and budget.

You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call them today, as this team of professionals looks forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.