There are two ways to utilize search engine marketing:

Search engine optimization (SEO):

Search engine optimization (SEO) is an organic free search technique that helps search engines to interpret your web content and your website pages to search engine users. This method can be very complicated and include the use of titles, keywords, Meta tags, description, headers, and providing relevant content.

Paid search marketing (PPC):

Pay per click (PPC) advertising involves paying to search engines to have your websites display along with search results. For example, the Google AdWords program will display your website at the right top corner of search results. The placement depends on many factors like the quality of ads and keywords. There are other types of paid search marketing, such as Facebook. The difference between pay search and organic search is that you are paying for your website to be displayed along with search results.

How can SCD use SEM to complement my business in Charlotte, NC

If you are ready to invest in a search engine to bring more potential clients to your website, it is worthwhile to increase the efficiency of your money. To ensure you are able to use search engine marketing (SEM) properly, our experts are ready to walk you through and ensure you get value for every dollar spent. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.