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What is search engine marketing?

Search engine marketing (SEM) is an online marketing method used to advertise and promote brands. Brands pay for their products or services to appear on search results when internet users run searches that have keywords that are included in the brand ads, their websites or ads appear.

What is search engine optimization?

Search engine marketing cannot be successful without search engine optimization (SEO). Search engine optimization includes any technique or method that can be used to improve the visibility of a brand on the list of search engine results. SEO includes directory listings that contain the name, address, contact number, and any other information for users to be able to connect with businesses they want to engage with. Directory listings help to create more visibility for your brand and help you to connect better with customers.

How do they work?

SEM involves the use of paid ads that contain keywords that are most likely to be searched by internet users, when these searches are typed in and a keyword that is included in your ad is typed then your ad will be in the search results that will be seen by the researcher or user who could be a potential customer. Search engine marketing is more efficient than other online marketing methods because people mostly run searches when they need information, a product or service at the moment when they need it so when your product is searched then there are great chances that the customers will patronize it if they like what you offer.

Search engine marketing however has its success tied to search engine optimization which has to do with the keywords that are likely to be more searched and can improve traffic on your website. If there is no proper optimization of the search engine then the marketing strategy will be fruitless.

Search engine marketing as easy as it may seem requires professionalism especially in the part of search engine optimization because there is a need for proper strategizing and so you might need an expert to help you. An SEO expert will help you to create a list of keywords, analyze online platforms and create ads and content that will attract customers, optimize for search intent and build links to your page or website.

The best SEO expert in Charlotte, NC

At SDC, we aim at making you stand out from your competitors by offering you the best service online. For a better online presence in your business, contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.