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Google AdWords is an old term for Google Ads.

Google Ads is the single most popular PPC advertising system in the whole world. The Google Ads platform allows businesses to create marketing ads that appear on Google’s search engine and other Google platforms.

Now, Google Ads operates on a PPC (pay-per-click) model. How does this work? Users bid on keywords and pay each time there’s a click on their ads. Every time there’s a search request, Google searches through the pool of Ads advertisers and selects a set of advertisers to appear in the valuable ad space on its search results page. These “winners” are chosen based on certain factors, which include the quality and relevance of their keywords and ad campaigns, and same as the size of their keyword bids. Advertisers who get to appear on Google page results are based on the advertiser’s Ad Rank.

What is PPC?

In Google Ads, PPC means pay-per-click, it is a model of internet marketing in which business owners that want to be featured in Google Ads pay a fee each time one of their ads is clicked. Essentially, this also serves as a means of buying traffic to your site, rather than attempting to “earn” this traffic organically. SE advertising is one of the most popular forms of PPC. This allows advertisers to bid for ad placement in a search engine’s sponsored links so that when someone is searching on a keyword that is related to their business, Google can also pop up their products. For example, if you bid on the keyword “PPC software,” your ad might show up in the very top spot on the Google results page.

Google Ads is one of the best ways to draw traffic to your website and this in return affects your business positively by generating more sales. Looking for the best digital marketing services in Charlotte, NC? Shirley Cress Dudley is the best. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results