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What are Google Ads?

Google Ads is a form of digital or online marketing. This is a Google service that allows you to advertise your products and services as well as to promote your brand by allowing you to display ads on Google search engine results. You can create ads such as short clips, pictures, or even articles that contain information about your product or service. Its strategy works on a pay-per-click system which means that for every time that a user clicks on your ad you will have to pay.

Why use Google Ads?

Google Ads is a Google service and because google is one of the most widely used internet platforms, using it allows you to showcase your brand to a larger audience range. This attracts more potential customers from different places in the world. Using it also allows you to monitor your progress, how your customers react, their impressions, and their preferences. This allows you to know your mistakes, when, and how to make amends and improvements.

Aspects of Google Ads

It focuses on three major aspects to be successful. These aspects include;

  • Making use of specific and relevant keywords. This is a very important aspect of the platform because your visibility relies on keywords. They are what bring your page up on the search engine results. Your content only becomes visible when a user types a search using a word that your ad contains. Keywords should be created from the beginning and be updated on the webpage regularly.
  • Google Ads also requires that you have relevant landing pages that will match your ad group. A landing page is a webpage where people end up when they click on your ads. This will help to increase your quality score, increase traffic on your page, and also decrease your pay per click.
  • Google Ads focuses on the aspect of creating relevant ads for specific ad groups. When you have the top keywords from the ad group in the headline sections it allows you to get a higher CTR and also to get a higher quality score. The ads should have value statements and offers that can attract more customers to your ad over others. Value statements help you draw the attention of the user searching google.

The best Google Ads in Charlotte NC

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We know how to make your business stand out! Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.